Client: ApparelCamp, Apparel's most important Annual Conference in Vancouver
ApparelCamp Vancouver is a free, user-driven, collaborative “unconference” for people who work in the apparel and soft goods industry. The one-day event brings together passionate people who are interested in collaborating to share insights, learning best practices, and networking with other top professionals in Vancouver’s apparel and soft goods industry.
Roles in the project:
Lead User Experience Designer
Content Creator
Content Manager
UX Toolkit for this Project:
Jobs to be done
Story Mapping
User Interface Design
Feature Ideation
Project Brief
After the success of ApparelCamp 2016, I approached the founders to see how I could help going further.
This is a free event that heavily depends on sponsors and donors to run. The potential sponsors couldn't understand what their return on investment could be or the social impact that an event like this, the founders had to send a sponsor package.
At the same time, other stakeholders couldn't find themselves to propose topics, volunteer or simply attend to the event.
Project Objectives
A re-design for the ApparelCamp website for all stakeholders involved (Sponsors, Volunteers, Session Experts & Attendees).
Secondary Objectives:
- Show the event's calendar updated with the sessions, in a way that is accessible to all attendees.
- A "One stop like" feeling to quickly understand what ApparelCamp is all about.
Fun Fact: I was a product developer for the apparel and soft goods industry before
Results
After a complete re-design According to the organizations' founders, getting sponsorship was a breeze! All they had to do is send an email with the link to the website and it will explain everything that they need to know.
The goal of funding on 2017 was achieved sooner than expected and founders had to limit sponsorship because it reached the limit.
Looking forward to assisting this non-profit in 2018.
ApparelCamp's version of an About us section as seen in an Ipad Pro screen
Call to action to propose a talk as seen on an iphone 7
Putting together a free conference for the apparel industry has been an endless journey into the unknown. Not the least of which was creating and maintaining an online presence.
Luis presented our message with great function and design and a no stress ease to all the maintenance and upkeep.
