Project Type: PRODUCT

Open post
Human Resource and Engagement app

My ColdLogic Portal

My ColdLogic is an employee engagement portal. An internal tool for ColdLogic's Staff to communicate Human Resources related subjects more effectively.

<a href="https://my.coldlogic.ca">My ColdLogic Homepage login</a> as viewed from a PC

My ColdLogic Homepage login as viewed from a PC

Core Problem

ColdLogic is proud to be the "Not your average warehouse" to work with. Some of their efforts to hire and retain talent are the best in British Columbia. Even with this, their Human Resources processes were paperwork driven, this created internal miscomunication which often led to turnarounds. Originally the company build an internal network to relief some of the pains that this miscommunication created. This was more of a workaround the core problem.

With the My Coldlogic Portal, and in collaboration with all staff levels, these problems were greatly addressed.

The Process

It all started with a management meeting to understand the vision of this product and the core problem it solved.

After this meeting, I proceed to interview all staff levels (from warehouse personnel to supervisors), with an employee sample ( around 15% of employees) I drafted a quick prototype, then a strategy on how to achieve management's vision.

It took around 110 iterations in between sketches, user research and user feedbacks based on prototypes to get this product released on Version 1.

Team on this Product

Front end Developer
Back end Developer
Product Manager -me

Toolkit I used:

User Research
Story Mapping
Rapid Prototyping
Agile Development

The Results

My ColdLogic Portal on a phone

All Coldlogic Employees now can safely request time offs, check their incentive recognitions and ask a ColdLogic manager a direct question from the comfort of their home or at the place they are.

With this, Employee turnover has significatnly decreased and

0
%
Employee Satisfaction Growth
-
12
Turnover

About the author

Luis is a Product Manager & Brand Developer always curious about how things work. His favourite subjects to write on are: Design, Leadership, Products and Lessons Learned.

He has founded two businesses Typow Media and Vende tu Vestido and sold one with a successful exit. He also donates his time to tech learning through the SurreyCodes Foundation, non-profit he founded.

You can see some of his work at his portfolio.

Open post
ApparelCamp_Event Management

ApparelCamp event website

ApparelCamp vancouver Logo

Client: ApparelCamp, Apparel's most important Annual Conference in Vancouver

ApparelCamp Vancouver is a free, user-driven, collaborative “unconference” for people who work in the apparel and soft goods industry. The one-day event brings together passionate people who are interested in collaborating to share insights, learning best practices, and networking with other top professionals in Vancouver’s apparel and soft goods industry.

Roles in the project:

Lead User Experience Designer
Content Creator
Content Manager

UX Toolkit for this Project:

Jobs to be done
Story Mapping
User Interface Design
Feature Ideation

Project Brief

After the success of ApparelCamp 2016, I approached the founders to see how I could help going further.
This is a free event that heavily depends on sponsors and donors to run. The potential sponsors couldn't understand what their return on investment could be or the social impact that an event like this, the founders had to send a sponsor package.
At the same time, other stakeholders couldn't find themselves to propose topics, volunteer or simply attend to the event. 

Project Objectives

A re-design for the ApparelCamp website for all stakeholders involved (Sponsors, Volunteers, Session Experts & Attendees).

Secondary Objectives:

  • Show the event's calendar updated with the sessions, in a way that is accessible to all attendees.
  • A "One stop like" feeling to quickly understand what ApparelCamp is all about.

Fun Fact: I was a product developer for the apparel and soft goods industry before

Results

After a complete re-design According to the organizations' founders, getting sponsorship was a breeze! All they had to do is send an email with the link to the website and it will explain everything that they need to know.

The goal of funding on 2017 was achieved sooner than expected and founders had to limit sponsorship because it reached the limit.

Looking forward to assisting this non-profit in 2018.

ApparelCamp webdesign on the screen of an iphone7 V
ApparelCamp website design by Luis Espinal as seen on the screen of an Ipad Pro

ApparelCamp's version of an About us section as seen in an Ipad Pro screen

ApparelCamp website design by Luis Espinal as seen on the screen of an iphone 7

Call to action to propose a talk as seen on an iphone 7

Putting together a free conference for the apparel industry has been an endless journey into the unknown. Not the least of which was creating and maintaining an online presence.
Luis presented our message with great function and design and a no stress ease to all the maintenance and upkeep.

Pete Hill Apparel Co-founder

Pete Hill

ApparelCamp Co-Founder
Open post
ColdLogic Cover

Coldlogic corporate website

Client: ColdLogic, a logistics provider for Sobeys

ColdLogic was founded October 1, 2010, as division of Americold a dedicated 3rd party service provider for Safeway Canada. Our original purpose was to provide exceptional service to each customer within the Safeway organization and stores within British Columbia.

This purpose and commitment extended to Sobeys upon their purchase of the Safeway Canada organization in 2013.

Roles in the project:

Lead Designer | User Research | Product Manager

Project Brief

Coldlogic was looking for new ways to recruit talent, as the recruiting fairs, job postings and referral programs could only do so much.

At the same time, when an interviewer asked a potential associate “what have you heard about us?” the interviewee would normally answer “Well, I’ve tried to look for information about the company, but your website is under construction”. The ColdLogic website has been under construction for a while at that moment. As a result, the interviewer could not assess if the candidate was interested in a career with the company or just looking for a temporal position.

UX Toolkit for this project:

Stakeholder Interviews

Experience Mapping

Story Mapping

Paper Prototyping

Interaction Design

User Interface Design

Project Objectives

Design and develop a corporate website selling the benefits of working and developing a career with ColdLogic.

Secondary Objectives:

  • Increase the number of applicants per opening position on the company.
  • Communicate hours of operations and facility address to transportation providers.

Important fact: Although ColdLogic is a logistics provider, ColdLogic responsive on Iphone 5 Vthey are proudly serving one customer, which means that despite the general “Sell more” type of corporate websites, this one serves the purpose of recruitment only.

Results

The original hypothesis was that website visitors would prepare better for interviews and that quality of applicants would increase. The number of quality applicants not only increased but results showed more applicants that were willing to work there, setting ColdLogic apart from being “Just another warehouse”.

Not only the quality of applicants started to arise. But by reducing roadblocks and steps to apply, the number of applicants equally rose.

Screens from the responsive website:

ColdLogic Iphone 5 H
ColdLogic "Not your average website" on Ipad

Don’t just take my word for it: